Month: January 2022

MarketCast Acquires Invoke to Expand Online Entertainment Audience Research | national news

LOS ANGELES, January 26, 2022 /PRNewswire/ — MarketCast today announced the acquisition of Invoke, a content research and testing platform that serves many of the world’s top video streaming services and broadcasters. Addition of Invoke’s real-time audience research platform enables MarketCast to extend its industry-leading media and entertainment research into audience testing for broadcast and […]

Daily news from online research no. 32722

MarketCast buys audience research specialist Invoke January 26, 2022 MarketCast, the Los Angeles-based entertainment research and content testing platform, has acquired audience research company Invoke for an undisclosed amount. Invoke is headquartered in Boston and also has offices in Los Angeles and New York. The company’s technology enables hundreds of viewers to participate together in […]

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