MarketCast Acquires Invoke to Expand Online Entertainment Audience Research | national news

LOS ANGELES, January 26, 2022 /PRNewswire/ — MarketCast today announced the acquisition of Invoke, a content research and testing platform that serves many of the world’s top video streaming services and broadcasters. Addition of Invoke’s real-time audience research platform enables MarketCast to extend its industry-leading media and entertainment research into audience testing for broadcast and broadcast content -premiere, including series concepts and episodes.

MarketCast boosts its content search with a powerful platform to perform real-time audience analysis.

The rise of streaming services has changed every aspect of entertainment, but many areas of entertainment research have been slow to innovate. With increasing competition for content and fans, it’s critical that researchers, creators, and marketers collect data and insights both faster and with more granularity across broader audience demographics. . Invoke’s content testing transforms the way streaming and TV content is screened with fans before release. It leverages the speed and scale of cloud computing to recruit diverse audiences from broader demographic, geographic and fandom cohorts, and automates the process of analyzing their contributions and feedback.

“The acquisition of Invoke is transformative for MarketCast and the media and entertainment search segments we serve, helping the industry move fandom search for streaming and TV series completely online to where speed and ladder win,” said John Batter, CEO of MarketCast. “With Invoke, we continue to invest in research innovation to provide our customers with the best platforms and tools to conduct advanced research and analysis smarter, faster and with greater depth to meet the needs of an ever-evolving entertainment business.”

Invoke moves the search for entertainment content beyond physical screenings, allowing hundreds of audience members to participate together in concept and episodic screenings online in real time. The platform includes chat and discussion features supported by Advanced Ai to interpret and analyze fan comments and comments. Combined, Invoke provides studio executives and creative talent with near-instantaneous feedback on how their content is performing and resonating with fans, allowing them to quickly make more informed decisions about greenlight, storyline, character, and content. marketing.

“MarketCast’s focus on fandom research and testing of entertainment and advertising content makes it a natural home for the Invoke team and platform,” said Gigi Wang, CEO of Invoke. “We believe MarketCast can innovate and drive the growth of Invoke’s people, products and platform, and will continue to deliver on our vision of leveraging technology to transform search into streaming and delivery. “

Today, MarketCast filters and tests more than 3,000 movies, streaming series and TV commercials each year from millions of fans around the world. The company’s research methodologies, technology, and historical benchmark database are trusted by all major studios and streaming services. Additionally, MarketCast’s quantitative and qualitative research helps shape the future of the most beloved film and television franchises, characters, and storylines on the big screen and beyond. The addition of Invoke allows MarketCast to expand its online qualitative research capabilities for longer form content, from early creative concepts to serial distribution.

Invoke’s product, technology and research teams will join a growing MarketCast organization, which includes former executives from Netflix, Nielsen, Gracenote, NRG, LRW, Dreamworks and Comscore. Last year, MarketCast integrated its acquisitions of data science leader, digital deductive and social sentiment measurement company, Fizziology, research and personalized insights leader, strategy group Insight and of Turnkey Sports Intelligence under the MarketCast brand and management team. Combined, the new MarketCast organization provides the scale to support the biggest media brands and sports leagues on the planet with the speed and agility to focus on solving customers’ unique business challenges.

About MarketCast

MarketCast’s research, analytics and data science fuel the fandom of major studios, entertainment platforms, sports and lifestyle brands. Our unique combination of research analytics is combined with the science of big data to provide clients with powerful insights to inform their biggest business decisions. Today, MarketCast counts some of the biggest names in entertainment among its customers, including leading Hollywood studios, streaming services, video game publishers, lifestyle brands, and sports leagues and teams.

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